Business Engagement & Director
As the Business Engagement Director, Lisa Ireton generates and develops new business leads while building lasting business relationships with her clients. Lisa’s intuitive understanding of the strategic marketing process, combined with her strong leadership and communications skills, allows her to help clients formulate effective interactive marketing plans.
As the Business Engagement Director, Lisa is well equipped to help clients continue to build their brand footprint with the most effective digital media strategies available for their success.
Lisa’s marketing career began in the Central Florida area and extended to Boston, MA and Philadelphia, PA, before returning back to Central Florida. Lisa has held senior marketing roles in a number of financial services companies where she maintained the innate ability to collaboratively build strong, enduring brands and subsequently developed the expertise to create the relationships required to do so.
With over 25 years of business and marketing experience, Lisa has kept the entrepreneurial spirit alive throughout her career to become a standout marketing professional. It was also the catalyst that propelled her to give back and volunteer in the community by helping local schools improve their business branding, communication, and fundraising initiatives. From the United Way, March of Dimes, and The Junior League, Lisa has been instrumental in guiding community development programs. Lisa was a founding board member for her school’s Parent/Teacher Association and is currently serving as a board member for the school’s advisory committee.
Lisa’s major focus was in Communications and English while attending Mercer University in Macon, Georgia.
When not volunteering at her daughters’ PTA, Lisa enjoys playing tennis. She and her husband also enjoy relaxing days at the beach and other outdoor escapes.
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