SEO Increases Morey's Piers Website Traffic by 24%

History

Morey’s Piers, established in 1969 by the Morey Family, represents the largest seaside amusement park in the Western Hemisphere. Morey’s Piers operates three amusement piers and two beachfront waterparks that are located on the Boardwalk and Beachfront of Wildwood, New Jersey.

Challenge

The client was already working with a local Internet Marketing firm and wanted to take their online marketing to the next level. Morey’s Piers partnered with .Com Marketing to obtain more exposure in the search engines which ultimately would increase sales.

“Given the tough economy and strong competition, we are very pleased with the results .Com Marketing has helped us achieve.”

Norris Clark, Director of Marketing for Morey’s Piers

Process

To take the client to the next level, we implemented a search engine optimization campaign. Strategic keywords were identified to extend the brand and presence in organic searches.

Results

In the first year of this campaign there was a 24% increase in website traffic year over year. Additionally, the client has a seasonal business and during their peak season there was an increase of over 30% traffic when compared to previous year’s peak season.

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