Internet Marketing Campaign Produces 2,000 Unique Visits to New Landing Page

History

Marriott Vacation Club International is a division within Marriott, which owns and operates more than 52 vacation properties worldwide.

Challenge

The client’s goal was to introduce Japanese travelers to the new Marriott Ko Olina Beach Club and Resort in Oahu Hawaii. However, the client had never launched an international search engine marketing campaign. They decided to allocate a small budget for a test campaign and retain .Com Marketing for their expertise in interactive marketing strategies.

“Advanced Pay-Per-Click programs focus on conversions, tracking web events and phone calls. This combination provides feedback you just can’t find with everyday PPC campaigns.”

Hillary Bressler, CEO and Founder of .Com Marketing

Process

.Com Marketing collaborated with a Japanese advertising agency for the website consultation and website design of the ad banners that were to run on Yahoo! Japan. .Com Marketing also collaborated with the client’s Webmaster for the development of a Japanese landing page for the pay-per-click campaign.

Results

The client received approximately 2,000 unique visits to the new landing page for Ko Olina Beach Club within 3 months and received click through rates as high as 4.17%. Both MVCI and .Com Marketing were pleased with these results as we had anticipated a slower start due to the world and economic conditions that prevailed during that time. This test was the first time MVCI had used an online marketing program to reach their international audience and, although they were hesitant, they were pleased with the final results.