Avatar Homebuilders Sees 57% Increase in Leads Due to Internet Marketing Strategy

History

Award winning builder of popular communities with almost 5 decades of experience wanted to drive more traffic to their website (55 + active adult community) in Central Florida.

Challenge

The challenge was to effectively increase search traffic to their website (which at the time wasn’t optimized for search engines) and create leads.

“.Com Marketing was able to leverage SEO best practices to enhance the user experience and phenomenally increase traffic to the Avatar site.”

Hillary Bressler, CEO and Founder of .Com Marketing.

Process

.Com Marketing effectively optimized the website and increased traffic with Search Engine Optimization (SEO) tactics and best practices via improved website visibility on the major search engines. .Com Marketing was also able to leverage SEO best practices to enhance the user experience. With the site optimized properly for organic search and the strategic usage of PPC campaigns and online media buys the results for 2010 were undeniable!

Results

Website traffic from mobile phones grew 500% * SEO Organic traffic grew 55% PPC Campaign: Fall On-line Ad Banners drove: *2,651,036 – Impressions + 130% *6,965 – Website Visits +232%*446 – Sales Leads+57% New fall online media direction reduced monthly cost per click 13% while increasing leads by 57% Overall Website Traffic grew 123%.

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