Let’s face it; content on the web isn’t what it used to be. I remember back in the day when all we heard about content was KEYWORDS, KEYWORDS, KEYWORDS. Keyword focused content has been the strategy for many businesses with a strong online presence, but…
So in my last article we talked about the classy, honest OTA’s and what they are doing to take business away from hotel properties like the guys in a van selling wholesale stereo systems outside of Best Buy, and no I never bought one, well…
There once was a day where OTA’s (Online Travel Agencies) were the marching buddies of hotels by bringing in profits from market segments that were otherwise untapped by most hotel establishments. In 2007 OTA’s added about 20% additional revenue to the average hotel’s pocket, which…
History Saint Leo University is a Catholic, coeducational liberal arts university offering programs leading to the associate’s and baccalaureate degrees and the Master of Business Administration and Master of Education degrees. As the first Catholic college in Florida, Saint Leo opened its doors with the…
History Warner Southern, a Christian college in the liberal arts tradition, is committed to the search for truth in the context of Christian faith and academic excellence. Challenge The challenge was to reach returning students and encourage them to complete their college degrees at Warner…
History Award winning builder of popular communities with almost 5 decades of experience wanted to drive more traffic to their website (55 + active adult community) in Central Florida. Challenge The challenge was to effectively increase search traffic to their website (which at the time…
History Marriott Vacation Club International is a division within Marriott, which owns and operates more than 52 vacation properties worldwide. Challenge The client’s goal was to introduce Japanese travelers to the new Marriott Ko Olina Beach Club and Resort in Oahu Hawaii. However, the client…
History Built on over 200 acres of lush tropical landscape, the Orlando World Center Marriott Resort championship golf, award-winning cuisine, and relaxing spa services has made them an ideal location for business or pleasure when visiting the Orlando area Challenge The challenge was to drive…
History Scheduled to open October 2004, the Omni Orlando Resort at ChampionsGate will be a dream destination for meeting and leisure guests alike. Located within the master-planned community of ChampionsGate, next to Walt Disney World, this resort is surrounded by world-class golf, acres of natural…
