Is Google Instant Changing SEO?

.Com Marketing’s SEO Specialist, Tommy Grobmyer has been analyzing the effects that Google Instant will have on Search Engine Optimization as we know it.

Here is what he has been working on:

With Google search changing to the instant search style, there is a very good chance that PPC impressions are increasing due to faster search and more refined search with the display of Google’s suggested words.

This could lead to slightly skewed results in the impression department. I’m assuming many others are thinking the same thing about long-tail keywords and how their value will gradually start increasing over time as people adjust to the new search style.

To keep it simple… the effect Google Instant could be having on impressions is possibly reducing the percentage of CTR which is often the metric used for deciding campaign ad copy. With that being said, I believe that it further proves that although CTR is important, the most important statistics is visits to conversions.

We know that each of our clients is part of different niches which contain multiple demographics and different psychographics. With instant search being the way that it is, search trends based on target markets will only become more evident over time. Which people are more likely to keep refining their searches? Which people are more likely to stop after the first query? Will niche specific psychographics play a more important role than ever before? I think they will.

.Com Marketing will continue to monitor Google Instant. Stay tuned for future Google Instant updates.